The Giving Crowd is a movement of people connected by the idea that, by unlocking the complexities of asset-based giving, we create a more generous community that makes a greater impact on the world around us.

When the power of asset giving is revealed, people discover that they are capable of making a greater impact than they ever imagined during and beyond their lifetime. They become catalysts for tangible movements within the organizations they support….organizations just like yours!

Who we are

A hands-on and personalized conduit delivering a new paradigm for generosity…one leveraged by assets, not cash. Spirit-led. Strategically solid. Our leadership team is comprised of three industry experts driven by a deep commitment to their faith and a passion for helping great organizations expand their missions through their collective expertise.

What we do

The average American’s net worth is typically comprised of 9% in cash and 91% in assets. The vast majority of churches and charitable organizations focus their funding efforts on the 9% while largely ignoring the 91%. This not only leads to massive untapped potential, it is also the most pervasive contributor to donor fatigue.

At The Giving Crowd, we provide a safe and attainable way for almost any ministry to experience the power of asset-based giving. By de-mystifying the principles of gift planning and making them more accessible than ever before, we help you help your donors focus on maximizing their charitable impact.

How we do it

Leveraging a combination of technology, content and coaching, we equip your donor development or stewardship team to proactively surface and deepen relationships with donors who have the capacity and motivation to give from their assets in addition to their bank accounts.

By equipping you with the right tools and expertise, we help you help your supporters experience the life-giving experience of maximizing the blessings of all that has been entrusted to them, resulting in a robust new source of short and long term funding for your mission.

Our Services


Supports your donors when they say “Now what?”


Creates motivation and desire to take action


Helping your team develop and implement strategy with ongoing and consistent success!

Case Work

Helps your donors maximize their charitable impact


Helps people go deeper in stewardship and generosity

What People Say

The Giving Crowd has substantially helped Cottonwood Creek communicate with its donor base that generosity toward the local church can extend beyond the usual systematic giving after a paycheck.  They have allowed us to move our culture to explore giving strategies that benefit both the donor and the church.

Scott SanfordCottonwood Creek Baptist Churh

Many people would like to increase their giving and avoid unnecessary taxes. The Giving Crowd is a great compliment to attorneys, tax advisors, and wealth managers who may not be attuned to the personal and tax benefits of philanthropy.

Damian LenshekDirector of Development, Augustine Institute

We are so grateful for our partnership with The Giving Crowd! We are very excited to have their easy-to-use estate planning tool on our website, allowing donors to learn about asset donation and the benefits of estate planning. They also allow us to invite our donors to educational events and webinars, shining a light on different opportunities to maximize giving.

Tim MacDonaldChief Advancement Officer, David C. Cook

Our church is recognizing the necessity to be more intentional about our long term financial health. The Giving Crowd is providing the tools and expertise we need to help our members reach new levels of generosity through current and legacy giving. We see generosity as discipleship and have found the right partner for our congregation in The Giving Crowd.

Jeff KirkpatrickExecutive Pastor, The Church at Rush Creek

The Giving Crowd has been a true partner with HELPS INTERNATIONAL. Over the past 4 years they have provided incredible direction and resources that has made us more effective in our service to the people of Guatemala. We are grateful for their expertise and their passion to make us a better organization.

Bill McMillanExecutive Director, HELPS INTERNATIONAL

The Giving Crowd will come alongside your church leadership with helpful tools, communication resources, and needed expertise to encourage your church family to be more thoughtful in developing their own personal plans for the faithful stewardship of assets God has entrusted to their care. This is a vitally important stewardship opportunity being overlooked by most churches.

Eric LeichtyDirector of Stewardship, Christ Community Church

My Legacy Planner has helped our people discover that estate planning is not just for the wealthy. Most importantly, it has also helped them maximize their assets, minimize their taxes and create a legacy by investing in God’s work here on earth.

Ron KellyDirector of the Prestonwood Foundation

Our relationship with The Giving Crowd has created great awareness within our congregation to contemplate and deal with end of life issues.  Our membership now knows if we plan well, God will use us to touch generations we will never see.  This is such an enhancement to understanding the power of living a life of purpose.

Mike SlaughterDirector of Discipleship, Church of the Apostles

Working with the team at The Giving Crowd has allowed LCBC to gain clarity and vision for our legacy stewardship efforts as we put more time and resources into asset-based giving!

Jeff KahlerDirector of Stewardship and Advancement at LCBC

Leading the New Movement


Helpful Resources


If you’ve ever caught yourself daydreaming about what transformational gifts like endowments, bequests, and gifts of assets can do for your nonprofit ministry, organization, or church — yet never thought it would be possible for you — check out “The 5 Myths of Asset-Based Giving”