Diversify your funding. Unlock new giving. Strengthen your mission.

Diversify Your Funding!

Declining trends in giving and growing donor fatigue only add to the stress you feel when doing ministry with limited resources. However, we all know there is more than enough funding available to fulfill whatever God has called you to do. The key is to access a massive pool of resources which is largely ignored….appreciated assets.

Unlock New Giving!

The average American’s net worth is typically comprised of 9% in cash and 91% in assets yet the vast majority of churches and charitable organizations focus their funding efforts on the 9%. The Result: massive untapped potential; the inescapable contributor to donor fatigue.

Strengthen Your Mission!

The Giving Crowd exists to help you think differently and “fish on the other side of the boat”. We will guide you to greater impact and a more confident future by helping you unlock the power of asset-based giving.

How We Do It

Simple yet Potent – The Giving Crowd has developed innovative technology and a turn-key process to remove the mystery and unlock the capacity of asset-based giving.

  • Step 1: Orientation

    Solidify the vision. Identify champions and cheerleaders.

  • Step 2: Implementation

    Inform and Activate key influencers. Invite financial leaders to join the vision. Expand donor prospects and resourcing.

  • Step 3: Cultivation

    Launch awareness strategy. Equip relevant staff. Engage new donor relationships.

The right tools and expertise lets your donors experience the incomparable experience of seeing their entrusted blessings, resulting in….

  • A robust new source of short and long-term funding for your mission
  • Increased ability to see and know greater impact
  • A respected, effective ministry
  • Increasing loyal, passionate donors
  • Confidence in your future

What Makes Us Unique?

We understand that, for most organizations, asset-based giving is more than a little mysterious…even complex. It is also a powerful answer to declining cash giving and donor fatigue.

We have been directly involved in raising over $24 Billion for many nonprofit sectors. We are proven specialists in our understanding of major gift development, capital campaigns, planned giving and technology.

Our turn-key approach removes the guess-work and, unlike other asset-based strategies, focuses as much on current gifts as it does on long-term gifts through Wills and Estate Plans.

Bottom Line Guarantee – If you follow our plans and use our tools, we guarantee that you will be cash flow positive in 2 years or less. If not, we will continue to work for you at no cost!

What We Provide


Smart and user-friendly tools for donors when they say “Now what?”


Trigger motivation and action


It’s all about helping your team develop and deliver high-impact strategy!

Case Work

Your donors will maximize their charitable impact!


Donors will go deeper in stewardship and generosity.

What People Say

The Giving Crowd has substantially helped Cottonwood Creek communicate with its donor base that generosity toward the local church can extend beyond the usual systematic giving after a paycheck.  They have allowed us to move our culture to explore giving strategies that benefit both the donor and the church.

Scott SanfordCottonwood Creek Baptist Churh

Many people would like to increase their giving and avoid unnecessary taxes. The Giving Crowd is a great compliment to attorneys, tax advisors, and wealth managers who may not be attuned to the personal and tax benefits of philanthropy.

Damian LenshekDirector of Development, Augustine Institute

We are so grateful for our partnership with The Giving Crowd! We are very excited to have their easy-to-use estate planning tool on our website, allowing donors to learn about asset donation and the benefits of estate planning. They also allow us to invite our donors to educational events and webinars, shining a light on different opportunities to maximize giving.

Tim MacDonaldChief Advancement Officer, David C. Cook

Our church is recognizing the necessity to be more intentional about our long-term financial health. The Giving Crowd is providing the tools and expertise we need to help our members reach new levels of generosity through current and legacy giving. We see generosity as discipleship and have found the right partner for our congregation in The Giving Crowd.

Jeff KirkpatrickExecutive Pastor, The Church at Rush Creek

The Giving Crowd has been a true partner with HELPS INTERNATIONAL. Over the past 4 years they have provided incredible direction and resources that has made us more effective in our service to the people of Guatemala. We are grateful for their expertise and their passion to make us a better organization.

Bill McMillanExecutive Director, HELPS INTERNATIONAL

The Giving Crowd will come alongside your church leadership with helpful tools, communication resources, and needed expertise to encourage your church family to be more thoughtful in developing their own personal plans for the faithful stewardship of assets God has entrusted to their care. This is a vitally important stewardship opportunity being overlooked by most churches.

Eric LeichtyDirector of Stewardship, Christ Community Church

My Legacy Planner has helped our people discover that estate planning is not just for the wealthy. Most importantly, it has also helped them maximize their assets, minimize their taxes and create a legacy by investing in God’s work here on earth.

Ron KellyDirector of the Prestonwood Foundation

Our relationship with The Giving Crowd has created great awareness within our congregation to contemplate and deal with end of life issues.  Our membership now knows if we plan well, God will use us to touch generations we will never see.  This is such an enhancement to understanding the power of living a life of purpose.

Mike SlaughterDirector of Discipleship, Church of the Apostles

Working with the team at The Giving Crowd has allowed LCBC to gain clarity and vision for our legacy stewardship efforts as we put more time and resources into asset-based giving!

Jeff KahlerDirector of Stewardship and Advancement at LCBC

Helpful Resources


If you’ve ever caught yourself daydreaming about what transformational gifts like endowments, bequests, and gifts of assets can do for your nonprofit ministry, organization, or church — yet never thought it would be possible for you — check out “The 5 Myths of Asset-Based Giving”.